School education Essay Example for Free

School education Essay I. Problem/Needs a. San Nicolas Elementary School (s. y. 2013-2014) has 765 enrollees, 43 teachers, non-teaching, staffs, personnel, including its maintenance. Previous school years, survey through interview shows that the school has no canteen. What they did was a classroom canteen wherein teachers allow outside vendors to sell foods, snacks in each classroom during break time. This practice made wrong impact and its advantages to the entire school campus. Instead of 30 minutes break time, survey shows they have 45 minutes and lessons are affected. b. Outside vendors are not known by the pupils and teachers. They just offer their cooked foods to students without knowing or not sure with the safetiness of what they are going to take in. They don’t know how and who made the foods. Other parents also go inside the school to give snacks to eat to their children during recess time which make break time longer. School staffs observed this situation and they made a decision to really have canteen as soon as possible. c. During the first meeting of the school year 2013-2014, the PTA meeting tackled the topic about school canteen, they should have it. As a situation to the need of the school, the principal set another meeting to meet interested parents who wants to manage the canteen. As a result, school pupils, teachers and other personnel now have their break time properly. Manager of the canteen improved the school canteen, and prepared it for the new canteen. Now, San Nicolas Elementary School is nearly for safer, healthier and more convenient canteen for everyone. II. Statement of Vision, Mission and Values Vision: The school will provide a good source of foods for the pupils, teachers and parents of the school. Healthy foods, price of foods will surely be right for everyone. Mission: The school will have a canteen on its own, managed by the school itself or any representatives from the PTA member. Foods will surely be healthy and nutritious. Kind of foods to sold will be strictly monitored to sure the safetiness of all the entire school. Values: Having a school canteen will promote orderly and organized school especially on break time. Everyone in school should support its canteen that could help in the progress and improvement of the entire school. III. Marketing plan a. Research and Analysis: It is more than two years when San Nicolas Elementary School has no canteen. Former managements of school canteen believed that their services and foods offer are not satisfying. It was observed by our interviews that students and teachers would more like to go out or buy outside their snacks during break time. In addition to that, price of the previous canteen are not affordable by the students. PTA meeting was conducted and during the said meeting, the principal announced that all parents who are interested to manage the school canteen this school year 2013-2014 is free to pass bid form containing rental which is the highest offer as a rental of the school will have the opportunity to handle the canteen. The form also contains the expected menus, foods offered and its prices. The monthly rental of the school canteen will be an income of the school which will be used for school improvements at the end of the school year. This move of the school as a solution of the problem believes that it will turn to an advantage of the entire school. Students and teachers will be comfortable to spend their break time inside the canteen, safetiness and healthy foods will be as sure. Accidents will be impossible because students will no longer go out to nearby stores to buy foods and also monthly income of the school will be at stake. b. Marketing Strategies: Students will be the first customer of the canteen, so offers will be for students at most. Foods will be based on the taste of the consumers so as by the teachers also. Foods will be simple snacks so that prices will also be affordable and reasonable especially for ordinary students. Prices will be strictly monitored. Special promos or simple promo will also be given. Simple promo like free juice or offering discounted prices on sets of snack items. Like: 1 special miki regular price is Php 15. 00 with boiled egg on toppings plus 1 refresh juice is at Php 6. 00= student will pay only Php 20. 00| Foods or snacks will be changeable, based on what is saleable to consumers. IV. Production Plan Quantity| Unit| Supplies| 533050102550301010| KilosKilosPcs. SticksBoxesPcs. Pcs. SticksBagsBags| PancitMikiBoiled eggBarbecueAsstd. Fruit drinksSandwichesShanghaiBanana cueAsstd. BiscuitsAsstd. cupcakes|

Dialog GSM Is A Major Player In Telecommunication Marketing Essay

Dialog GSM Is A Major Player In Telecommunication Marketing Essay Marketing mix is a tool to achieve organisation mission, objective, and other benefits with that organisation satisfy their customer needs, face competition etc. Marketing Mix is used differently between different target markets. For service sector marketing tools include another 3 elements, which are, People In a service sector organisation is not providing goods therefore organisation tends to provide a quality customer service. The organisation staffs are the key factors in service organisation. Eg: Express common culture Process Process is expressing that organisation working effectively. And attract customers through a fast service. Eg: In a bank, sending new credit card automatically when old credit card expired Physical Evidence Physical evidence is a tool to customer to judge about the organisation through outlook of the overall service. Eg: Packing Dialog Dialog GSM is a major player in Telecommunication service in Sri lanka. Its started in 1995.currently dialog expand its network to other services which are, Mobile network Land line Television Broadband Investment Now the dialog plc is one of the largest listed companies on the Colombo stock exchange in terms of market capitalisation. As per their mission, vision and their statement (The future today) the management build a strong brand name through a better service within ten years. Dialog and P7 The Dialog GSM is a service provider therefore it has to use P7 tools to achieve their group gaol. When analysis the past activities of this company It used all P7 to cover all the market segments. Dialog has segmented their network service according the customers revenue which is mainly delivering through the package. These packages are segment aver all population according their income. Dialog came through a penetration policy to capture the market. And currently it use same low level price system to keep a strong barrier to new comers. Sri lanka is a development country and the inflation is high therefore price is a key instrument to operate long term. Earlier mobile phones were used by rich people in Sri lanka but Dialog break this practise and introduce gsm system and provided quality mobile phone with affordable price. Package system, Pre-paid Post Paid Marketing mix Dialog segment their market their network and provide service according the segmentation. Promotion is different according the market. Mostly this company promote package because it is suitable for most of the customer Dialog provide, Free ring tone Free emergency calls Free call dictionary 3G etc Dialog use personal promotion as well http://mayuonline.com/eblog/wp-content/uploads/2008/09/kit_per_second_ad.jpg Dialog captures the market through a better promotion. And they introduce new packages according the seasons. Prices are depends on the packages. Dialog covers the island through a better distribution channels. Every where customers can contact dialog dealers. Customers can buy new mobile sim through dealers or through web. Customers are connecting through a best customer service. Customer can contact directly through a free call from their mobile phone. Dialog split the market but mostly their target is medium revenue level customers. Through that they control 75% market share. Dialog BOD use their marketing mix well from the start. Dialog advertisement include, Personnel selling Advertising Sales promotion Publicity Market mix with some different Dialog GSM is currently doing well in everything but the marketing department and other departments have to be ready to face future competition, Eg: New competitor enters in to the telecommunication market. Current marketing mix is usable to manage current competitors but now more foreign investors are planning to invest in Sri Lanka because of peace and opportunity. Foreign competitors are full of capital as well as in new technology. Dialog introduces new ideas but that is not more enough to compete with future. Product/Service Product is well known to customers. And it is easy to use than other network. Now Dialog has to influence the people who are in out of the country. Therefore Dialog has to identify the new technology which is used by worldwide network companies eg: Virgin mobile Dialog has to cover the whole Island and other Sri lankan citizen who are out of the country Eg: Student. Therefore It is better to invest from now .For that funds allocation and capital investment activities are needed to achieve a certain level improvement in product level. Place Dialog uses all the distribution channels to promote their telecommunication. They need to keep in touch with environmental changes. Dialog can use more e-system to communicate. Price Currently Dialog doing a better price cut promotion but still customer expect more therefore it can lead to new competitors to enter in to market. Dialog can still do market penetration to capture the balance market and dialog has to maintain same customers therefore maintaining price system is important to development country. Dialog has to consider shareholder expectation level to set the price Promotion Dialog is use all the promotion methods there is no doubt about their promotion levels. They have more chances to advertise because the dialog group has television and graphic company. People Dialog staff expresses a common culture and which is described as a strong culture. Staff well trained. Human Resources department is doing well. But still there is a space to improve their service. Sometime customers are waiting to contact. It can reduce through adding some quality staffs. Conclusion Marketing mix is very tactical instrument which has to be used in technical ways. In an entrepreneur company marketing mix is handled through experience but in a large company such as Dialog GSM management has to clearly guide it through decisions. At the same time marketing mix helps to a company to successfully position in a market. Marketing mix can use from a small organisation to large organisation to verify their main product and sub products in same market condition or different market condition.

Analysis of Thomas Do Not Go Gentle Into That Good Night

Analysis of Thomas Do Not Go Gentle Into That Good Night Do Not Go Gentle Into That Good Night by Dylan Thomas Do not go gentle into that good night, Old age should burn and rave at close of day; Rage, rage against the dying of the light. Though wide men at their end know dark is right. Because their words had forked no lightning they Do not go gentle into that good night. Good men, the last wave by, crying how bright Their frail deeds might have danced in a green bay, Rage, rage against the dying of the light Wild men who caught and sang the sun in flight, And learn, too late, they grieved it on its way, Do not go gentle into that good night. Grave men, near death, who see the blinding sight Blind eyes could blaze like meteors and be gay, Rage, rage against the dying of the light. And you, my father, there on the sad height, Curse, bless, me now with your fierce tears, I pray. Do not go gentle into that good night. Rage, rage against the dying of the light. Dylan Marlais Thomas, a Welsh poet known for his creative, rhythmic and original using of words and imagery, is one of the greatest Welsh poets in the early 20th century. In one of his most famous poem Do not go gentle into that good night, the author classifies men into four different categories to persuade his dying father to realize that no matter the life choices, consequences, or personalities, there is a reason to live. It is possible that Thomas uses these categories to give his father no excuses, regardless of what he did in life. Through multiple unique figurative statements of death and different people, Dylan Thomas assert that one should not die silently or just quit the life easily. Instead, the elderly should fight for their life till the end. Thomas used exhaustive method to make his opinion persuasive to his father. To show the universal relevance of his theme, the author created four different perspectives in his poem. They are the wide men who know that the cores of their lives are not knowledge and intelligence, the good men who become conscious that their good deeds won’t define their identity, the wild men who feel regretful for their shallow youth when they reach the old age, and the grave men who are exemplified in the fifth stanza â€Å"Grave men, near death, who see with blinding sight/ Blind eyes could blaze like meteors and be gay.† Men who are at the end of their lives realize that their physical disabilities can’t stop them from remaining strong or pursuing joy. Though all four men lived unalike lives, at the end of their lives, they come to the same conclusions: they should not base their identities on their youth, and they can live a wholesome life in their old age. To make his father emulate those four types of men, Thomas uses unique metaphors to create a representation of all the men. Thomas begins by invoking the wise men who, Because their words had forked no lightening they/ Do not go gentle into that good night(4-5). The wise men Thomas speaks of refuse to resign to their fates as dead men because they have not yet accomplished what they set out to do. Thomass lightening is a representative metaphor of the goals set forth by the strong that serve as motivation to continue living robustly. By idolizing these wise men, Thomas implicates that he desires his father to emulate them; to press on toward anything that may at least give him some purpose besides waiting complacently for death to lower its scythe upon him. Thomass use of other men as examples of a desired state for his father is repeated through each stanza of the poem. In Thomass third stanza, he invokes the merits of Good men, the last wave by, crying how bright/Their frail deeds might have danced in a green bay(7-8). These good men strive endlessly to make their mark on the world, unsatisfied with their subjectively frail deeds until finally death catches up with them. These men rage against the dying of the light (9) because they have not yet met their goals, much like the wise men proceeding them. This passion for improvement and strength to persevere are exactly the qualities that Dylan Thomas begs his father to put forth, for Dylans own sake as much as his fathers. Other than for all men, the author also use metaphor for other objects in this poem. The use of the metaphor â€Å"that good night† (1, 6, 12, 18) gives the impression that Thomas knew that death was right. He calls it that good night instead of another ghastly term for death. However, he also calls it â€Å"the dying of the light,† (3, 9, 15, 19) which suggest a peaceful surrender. He urges his father to rage against a peaceful end and endeavor to resist his demise. Thomas uses the words night and light as metaphors for death and life and alternates them to hammer home his point. Part of this poem seems to be almost a light hearted when he declares â€Å"Old age should burn and rave at close of day,† (2) almost as if saying old people should be allowed to live long and complain as long as they do not give up. The purpose of his use of division into categories remains, however to emphasize the importance of living, leaving his father with an unmistakable argument †¦choose life. Finally, in the last stanza the intent is presented, Thomas is showing that all men no matter their experiences or situations fight for more time. He urges his father to do the same. â€Å"Curse, bless, me now with your fierce tears, I pray,† (17) describes his pain and passion that are causing him to beg his father not to die. Thomas is watching his father fade and is begging for his father no to give in. It appears that his father has either peacefully surrendered himself, or rather that he has resigned himself to his fate. Other than rhyme and metaphors, Dylan Thomas also use personification to make his statement more vivid and touching. For example, personification is used in line 8, â€Å"their frail deeds might have danced in a green bay.† Frail deeds are not human beings, so they cannot dance actually. However, the verb â€Å"dance† is so energetic that it makes a high contrast with the word â€Å"frail†. Through the using of the word â€Å"dance†, readers can feel the good men are fighting with their destiny to the last moment. Besides, the word â€Å"green† also brings a feeling of life and vitality. Generally, the personification here successfully shows the effort and the determination of the good men, which gives a wonderful model for Thomas’s father. In line 10, figurative language is used, â€Å"wild men who caught and sang the sun in flight.† Later in the poem, â€Å"fierce tears† (17) is an example of assonance. Lastly, the poet describes blind eyes by using a simile, â€Å"Blind eyes could blaze like meteors and be gay,† (4). The poem evokes intense emotions from the reader, by using repetition and a variety of poetic devices. â€Å"Do Not Go Gentle Into That Good Night† is merely words sculpted together in a specific way to stress how death needs to be repelled because it is unfair and takes the best with it first. Mastermind Dylan Thomas encountered a way to flash colorful images through readers’ minds, along with symbolism and metaphors which foreshadow what he really means. That, plus his way of intertwining the pieces together into nineteen lines with ten syllables each makes this villanelle a wonderful work to read and comprehend. Thomas’ purpose was to convince his dear father, the man whom he looked up to, to fight, because the effort meant everything. Reading this passionate and driving poem, â€Å"Do Not Go Gentle into That Good Night,† will provoke excitement and meaning to seniors who seem to have lost all reason to live.

Autism: The Difficulties in Differential Diagnosis Essay -- Diseases D

Forward This essay discusses an important view concerning the differential diagnosis of infantile autism. As you will see, the symptomology common to autistic infants mimics that of severely retarded children in the early months of life. In addition, the identification of autism as a "disease" in infants is impeded by the lack of biological evidence to support such a diagnosis. Autism has, in multiple studies, been related to a multitude of organic dysfunction’s. These include everything from genetic markers to metabolic diseases. A few of these dysfunction’s, be they associated or causative, are discussed in this essay. At present, physicians can base their early diagnoses only on the emotional and physical symptoms present in nearly 82% of all autistic children. However, the term "autism" as a disease should not be used to describe one disorder characterized by a certain core deficit, but rather should be considered an umbrella term to be used to describe a variety of associated disorders. The early diagnosis of autistic disorders in infants is crucial for the success of treatment programs that have proven somewhat effective in recent years. There is no cure for autism, and no wonder drugs that are corrective of autistic behavior. Treatment therefore is directed on an emotional level which must begin in the early years of life to be successful. It has been shown that the period of psychological attachment plays a crucial role in predetermining autistic behavior. The Early Onset of Autism As previously discussed, the onset of infantile autism is characterized by a set of classic symptoms common to nearly all autistic children. Most often, it is not the physician who notices these symptoms, but rather the respo... ...ection has lead to autism. There is a substantial amount of evidence that also points to a genetic origin of autism. Studies with monozygotic twins suggest that autism, or at least an autistic-like disorder, is inherited. There is also strong evidence of the Fragile X Syndrome as being extremely associated with infantile autism. Also, a nearly four to one ratio of autistic boys to girls points to a sex-linked inheritance. It is the convention that genetic predisposition at least, is evident in many cases. Siblings are 50 to 100 times as likely to illustrate autistic symptoms than non-sibling relatives. The search for the genetic marker, or markers, as the case may be, is fast and furious at present. Many avenues are being pursued in many different directions. Perhaps history will repeat itself and someone will stumble across the answer to this puzzling disease. Autism: The Difficulties in Differential Diagnosis Essay -- Diseases D Forward This essay discusses an important view concerning the differential diagnosis of infantile autism. As you will see, the symptomology common to autistic infants mimics that of severely retarded children in the early months of life. In addition, the identification of autism as a "disease" in infants is impeded by the lack of biological evidence to support such a diagnosis. Autism has, in multiple studies, been related to a multitude of organic dysfunction’s. These include everything from genetic markers to metabolic diseases. A few of these dysfunction’s, be they associated or causative, are discussed in this essay. At present, physicians can base their early diagnoses only on the emotional and physical symptoms present in nearly 82% of all autistic children. However, the term "autism" as a disease should not be used to describe one disorder characterized by a certain core deficit, but rather should be considered an umbrella term to be used to describe a variety of associated disorders. The early diagnosis of autistic disorders in infants is crucial for the success of treatment programs that have proven somewhat effective in recent years. There is no cure for autism, and no wonder drugs that are corrective of autistic behavior. Treatment therefore is directed on an emotional level which must begin in the early years of life to be successful. It has been shown that the period of psychological attachment plays a crucial role in predetermining autistic behavior. The Early Onset of Autism As previously discussed, the onset of infantile autism is characterized by a set of classic symptoms common to nearly all autistic children. Most often, it is not the physician who notices these symptoms, but rather the respo... ...ection has lead to autism. There is a substantial amount of evidence that also points to a genetic origin of autism. Studies with monozygotic twins suggest that autism, or at least an autistic-like disorder, is inherited. There is also strong evidence of the Fragile X Syndrome as being extremely associated with infantile autism. Also, a nearly four to one ratio of autistic boys to girls points to a sex-linked inheritance. It is the convention that genetic predisposition at least, is evident in many cases. Siblings are 50 to 100 times as likely to illustrate autistic symptoms than non-sibling relatives. The search for the genetic marker, or markers, as the case may be, is fast and furious at present. Many avenues are being pursued in many different directions. Perhaps history will repeat itself and someone will stumble across the answer to this puzzling disease.

Victorian Beliefs :: Free Essays Online

Victorian Beliefs If I am asked whether I would choose to be descended from the poor animal of low intelligence and stooping gait who grins and chatters as we pass, or from a man endowed with great ability and a splendid position who should use these gifts to discredit and crush humble seekers after truth, I hesitate what answer to make. Thomas Henry Huxley, 1860 (Cruse 94) As related by Amy Cruse in The Victorians and Their Reading, these words by Thomas Henry Huxley served as a witty retort to the degrading comments of Darwin's foes. When examined closely, however, Huxley's statement can be recognized as a question of paramount importance-- a question that defines the core of the Victorian world. Neatly engraved between the lines of Huxley's reply lies the issue of belief. Huxley's belief in the pursuit of "truth" is evident, as is his belief regarding those who would hinder such a "humble" pursuit. Less evident, but nonetheless present, are the echoes of other important Victorian principles. As exemplified by Huxley's mention of apes, Darwin's belief in The Origin of Species was a vitally important aspect of Victorian thought. Traditional concerns, most notably religious conservatism, were inextricably linked to the revolutionary ideals of Victorian science. Interestingly, the dueling beliefs in science and religion were not necessarily diametrically opposed. Instead, both the pursuits of science and religion challenged Victorians to examine their beliefs regarding the natural world, God, and the meaning of their own humanity. â€Å"I see no good reason why the views given in this volume should shock the religious feelings of [anyone],† claimed Charles Darwin in reference to The Origin of Species(Hart 1). Despite Darwin’s protestations of theological benignity, however, many Victorians were indeed shocked by the idea of evolution. Cardinal Manning, speaking for the Roman Catholic populous of England, for instance, â€Å"denounced†¦[Darwin’s theory of evolution as] a brutal philosophy—to wit, there is no God, and the ape is our Adam†(Cruse 95). Similarly, Bishop Wilberforce, at an 1860 meeting of the British Association, ridiculed T. H. Huxley about his ancestry (94). In open contempt of The Origin of Species, Wilberforce asked Huxley, â€Å"whether it [was] through his grandfather or his grandmother that he claimed descent from ‘a venerable ape’?†(94). The ideas contained within the covers of The Origin of Species clearly challenged the beliefs of many Victorian Christians. Contrary to the protestations of Cardinal Manning and Bishop Wilberforce, however, Darwin viewed the theory of evolution as theologically sound.

Business to business system in supply Chain extension Essay

In the aerospace sector, manufacturers are making strategic efforts to consolidate their supply base and forge stronger relationships with remaining suppliers (Stundza, 1999). For example, Boeing consolidated and standardized its supply contracts and plans to reduce its number of suppliers from 3,100 to 2,700 (Stundza, 2000b). Bowman (1998) notes that within the last year in the logistics industry shippers are increasingly bidding at the corporate level. More of them are making decisions by committee, whittling down their international provider base to a bare minimum. For example, he notes that about 40 percent of the global accounts of APL Ltd. , a worldwide logistics provider, had some type of logistics council or centralized body for purchasing, strategizing, and decision making. 8 To set the stage for PSM change, innovative customers are conducting comprehensive, corporate-wide spend analyses 9 to better understand their primary sources of expenditures and to then target their PSM improvement initiatives (e.g. , quality, speed, or cost effectiveness) on those goods and services that represent their largest and most strategic expenditures (see Owens et al. , 1998, and Laseter, 1998). 10 Customers are also stratifying their supply base by effect on results and level of strategic risk and then matching the specific management approach and type of relationship formed with particular suppliers to (Moore, Baldwin, Camm, and Cook 2002, 6 – 7). The truth of the matter is that the chains grew because they introduced a method of retail distribution for which there was a definite need and which the old wholesaler-retailer system failed to supply. To what extent the old system was inherently deficient and to what extent its shortcomings could be and have been corrected must be discussed now, not for the sake of stressing the imperfections of a competitive system but in order to contrast certain features of the chain-store system. The ideal distribution system would bridge the gap between production and consumption with maximum efficiency at minimum cost. Without any question, the outstanding inherent defect of the old wholesaler-retailer system lay in the fact that, under it, the wholesale function and the retail function are performed by separate, independent factors, whereas, under the chain-store system, the two functions are, to a major extent, combined. In no sense does the chain-store system eliminate the wholesale function: it still has to be performed, but, whereas under the old system the wholesaler exercised no control over his retail outlets nor did the retailer have any control over his sources of supply, under the chain-store system both functions are performed by the same organization and the control is unified. That this basic difference between the two systems has been partly nullified by the development of voluntary chains of various kinds is true. But the fact remains that such organizations did not come prominently into the picture until the chains had established themselves on a firm basis. When the chains were making their greatest strides, the old wholesaler-retailer set-up provided their principal competition. Reduced to its simplest terms, the main result of the essential difference between the two systems lies in the fact that under the old plan it is necessary for the wholesaler to sell to the retailer before the merchandise can find its way into consumption. Under the chain-store system, this intervening selling process, with all its disadvantages, is obviated. (Lebhar 1963, 87- 88) â€Å"In 1981, standards for shipping containers were adopted; these facilitated the extension of the UPC into the emerging supply chain processes then appearing in both manufacturing and retailing industries. One of the reasons that the UPC had to spread grew out of the fact that not all goods sold in grocery stores were food; they included health and beauty aids, household cleaners, and so forth, which came from other industries. To take full advantage of the technology, the Grocery Industry wanted others to adopt the symbol as well. During the 1980s and 1990s, that was what happened. † (Cortada 2004, 299) a. Keywords ? GDP = the growth development project is one of the most important factors in determining the standing of the country in terms of their economic inflation. ? e-buisness = is one of the most popular business internet market the products here are quite fast in the presentation to the client or so called the customer. ? Probability of UK GDP = this is something to do with the computation of the GDP of UK. This will reveal the trends of the UK if the economic inflation will fall or ascent. ? Linear regression= is the model that will suit in some computation for economic studies. This will also lead the person to identify the trends of the business to the market place. b. Basic Definitions and Terms The following terms were formulated for more understanding: ? Business to business (B2B) = It refers to the business situation and ? Inflation = This means that †¦.. ? Information technology = This refers to †¦.. c. Primary Sources d. Map out Important Areas e. Originality f. Review Conclusion.

Analysis of company history development & growth

Arthur W. Perdue†s quest for excellence in the poultry business began in 1917. Perdue started his company as a table-egg poultry farm. He slowly expanded his egg market by adding a new chicken coop every year. Arthur†s son Frank joined the family business in 1939 after leaving school at the end of his the second year. In 1950 Frank took over leadership of Perdue Farms, which had over 40 employees at the time. During the 1970†³s Perdue entered into new markets in Boston and Philadelphia and also opened a new processing plant in North Carolina. Shortly after this, in 1977 Arthur Perdue died, leaving behind a business who†s annual growth rate was 17 percent compared to the industry average of 1 percent. Arthur†s son Frank was left behind to take over the business. Frank Perdue without a hint of self-deprecation stated that â€Å"I am a B-minus student. I know how smart I am. I know a B-minus is not as good as an A-said of his father simply†, â€Å"I learned everything from him† (Hill & Jones, 208). During the 1980†³s and 1990†³s Perdue Farms diversified and expanded its market further down to other eastern coast states and southern states. By 1994, revenues were around 1.5 Billion a year. To add to this number Perdue purchased the twelfth largest poultry producer in the United States with about 8,000 employees and revenues of approximately $550,000 a year. Internal analysis of strengths and weaknesses – Maintain an environmentally friendly workplace – Represent the total quality management slogan – Largest poultry producer in the northeast – Second largest producer in the United States – Involved in every aspect of the business External analysis of opportunities and threats – Produce roasted Chicken and Chicken parts Risk of entry by potential competitors The risk of entry from potential competitors is low, due to the barriers of entry. The barriers of entry are high, traceable to the cost of starting the business and what it costs to remain successful. Perdue also has a cost advantage over potential new entrants that is credited to superior production operations. Perdue has control of their inputs required for production, such as labor, materials, equipment, or management skills. Between the existing companies rivalry is strong. There is no significant price competition because of the over capacity in the broiler industry. Buyers (consumers) have a great deal of bargaining power because the buyer has a variety of brands to choose from and a lot of options to choose from such as precook, fresh, roasted and boneless. Perdue Farms supplies all of its own inputs, and they have established relationships with the distribution retailers. The substitute products for the broiler industry are pork, beef, and seafood. These items hold a real threat to the broiler industry. Perdue is in a very good competitive position. It has gained recognition for becoming one of the top broiler companies in the nation. One strength of Pedrue it that they own their own trucking fleet which they can distribute their own product. A main strength of Perdue Farms is that they refuse to let their product be shipped frozen. Perdue says that if the poultry is shipped frozen, it will loose flavor and moistness when cooked. This strength can result into brand loyalty, because when customers see the name Perdue, they know that the product is fresh not frozen. Another strength is that Perdue leads the industry in quality. To ensure that Perdue continues to lead the industry in quality, it buys about 2,000 pounds of competitors† products a week. Inspection associates grade these products and the information is shared with the highest levels of management (Hill & Jones, 1998). Perdue†s company policy is taught to all associates in quality training. Perdue has one weakness at this time. Perdue has rode down the experience curve and changed all of its other weaknesses into positives. For example, In the 1980†³s Perdue decentralized and formed separate business divisions. Soon after this was done, chicken sales leveled off. At on point the firm was losing as much as $1 million a week and, in 1988, Perdue Farms experienced its first year in the red (Hill & Jones, 1998). Perdue learned from this and quickly changed back to centralized. Currently, Perdue has the opportunity to produce other kinds of meat such as beef or pork. This opportunity could soften the financial impact if the threat of overcapacity continue to haunt the broiler industry. Perdue Farms Mission –†Create a quality product, be aware of your customers, deal fairly with people, and work hard, work hard, work hard† (Hill & Jones, 1998). Perdue is a vertically integrated agribusiness (www.perdue.com). Perdue practices forward integration by moving downstream to distribution. Perdue owns it own trucking fleet by which they distributes it to the end users. Perdue also practices backward integration by formulating and manufacturing its own feed. By vertically integrating backward to gain control over the source of critical inputs or vertically integrating forward to gain control over distribution channels, a company can build barriers to new entry into its industry (Hill & Jones, 1998). The business level strategy of a company encompasses the overall competitive theme that a company chooses to stress. Perdue Farms business level strategy is considered to be differentiated. In the early 1980†³s Perdue diversified and broadened its market. Perdue did this by raising turkeys and production other meat products. Perdue distinctive competency is in premium quality products. Frank Perdue was convinced that higher profits could be made if Perdue†s products were premium quality so they could be sold at a premium price (Hill & Jones, 1998). This distinctive competency resulted in 1994 revenues around about 1.5 billion and net profits at $50 million. The philosophy at Perdue is quality and efficiency with emphasis on the first over the latter. To ensure that Perdue continues to lead the industry in quality, it buys about 2,000 pounds of competitors† products a week. Inspection associates grade these products and the information is shared with the highest levels of management (Hill & Jones, 1998). The structure and control at the function level is improved with efficiency. Efficiency is improved through management of details. At Perdue nothing goes to waste. To make sure this is true Perdue is involved in every aspect of the chicken business, from breading and hatching its own eggs to processing chicken feet and selling then to Asia as a barroom delicacy. These efforts were implemented through team management with a focused message coming from senior management.