Healthcare Marketing Research Paper Example | Topics and Well Written Essays - 2500 words

Healthcare Marketing - Research Paper Example The Affordable healthcare Act however does not just look at the issue of affordability, it looks on so many factors. The factors that the Affordable healthcare Act has addressed are so many that they could not have been implemented all at once without causing some disruption in the market. As a result, it is being implemented in steps, with the last bit expected to be implemented in 2022, over twenty years after the first bit was implemented in 2012. One of the biggest problem that have faced the American healthcare in the last few decades was not just the inability by millions of Americans to afford health insurance, but the fact that insurance companies have been seen to not be faithful to their promise after a patient who has been paying them premiums gets sick (Selker & Wasser, 2013). This has been a challenge and many Americans have suffered in the past because they would hope to be covered when they were sick only for the insurance company they had insured themselves through coming up with excuses as to why they cannot be compensated. The affordable care act is very useful in making sure that the insurance firms will have to be accountable in making sure that they cover the patients when they get sick (Zuniga, Marks, & Gostin, 2013). This is going to bring in a new paradigm in the healthcare market. Definitely, the fact that most people were losing hope with insurance firms meant that they were choosing to not buy health i nsurance. This meant that even those who could afford healthcare insurance were becoming suspicious and refusing to buy it, thus increasing the number of people who have not been covered. The other issue that the affordable healthcare act seeks to solve is the issue of insurance companies refusing to pay out when an applicant makes an honest mistake on their application. This is one issue that has stained the American healthcare insurance and needs to be addressed. The affordable